Branding and package design is one of my favorite areas of graphic design and I frequently get random ideas popping into my head in regards to them. This is one that I’m planning on expanding in my free time into a full blown product line.
The idea behind Just Basic was being able to afford a luxury product without the luxury price tag. Many times when shopping, I’ve wanted something that would be considered a luxury item but haven’t bought it due to the high price. I believe no one should have to break the bank when it comes to buying quality items for themselves and their families.